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On Hold Marketing - Is your telephone hold button costing you money, or making you money?
The average business receives 125 calls per day. How you handle those calls can determine whether you make money or lose money.

Typical Business Without Message On Hold Programs

Calls Received Daily On Average

125

Calls Placed On Hold - 70%

87

Calls On Hold :55 or Longer - 70%

61

Callers Who Hang Up & Never Call Back - 30%

18

Lost revenue of average call lost

$34/call

Average Lost Revenue Per Day

$612/day

Average Lost Revenue Per Year

$153,000/year

Typical Business With Message On Hold / 5 Day Week

Calls Received Daily On Average

125

Calls Placed On Hold - 70%

87

Total Calls On Hold for One Year (250 Business Days)

21,750

Annual Number of Hours of Hold-Time Silence

10,875 HOURS!

Average Sales Ticket

$100

One-tenth of one percent of callers place On Hold

$21.75

New Revenue if just .1% of callers On Hold spent $100 extra

$2,175

New Revenue if a full 1% of callers On Hold spent $100 extra

$21,750

Average Cost of One Year of On Hold Marketing

$887.50

If just one-quarter of one percent of the callers you put On Hold during the course of a year spend an extra $100, you'll easily pay for even the most expensive of our program options.

 

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On Hold Marketing | 2720 Enterprise Parkway, Suite 110 | Richmond, VA 23294
phone 804-273-6900 | toll free 800-342-0098 | fax 804-273-1094