On Hold Messages

When you think about your company’s sales process, answer this question: would it be easier to generate 10% more sales from your existing customers or generate 10% more customers from prospects, suspects and cold calls? While it would be nice to have it both ways, you’re more likely be successful with your current customers. But how do you increase those sales?

Have you ever bought a pack of gum or a candy bar while standing in the checkout line at the grocery store? It’s no accident those items are located there. The same goes for the other small items like batteries, nail trimmers, gift cards and of course magazines. You didn’t get in line with intention of buying those things, but while you were waiting, you saw them there, and you thought “I need a pack of gum,” or “that magazine looks interesting.”

When your current customers call in to place an order with your company, or even to discuss the possibility of an order, they’re likely going to spend some amount of time On Hold. Studies show that 70% of all business telephone calls are On Hold for 30 seconds or more. That’s your version of “standing in the checkout line.” And effective On Hold Messages are your display rack of gum, candy, batteries and magazines.

Except your products and services are much more substantial, and the potential for revenue is much greater. If your company receives just 100 incoming calls per day, you’re generating almost 150 hours a year in hold time--…150 hours that your On Hold Messages could be talking to your current customers and those prospects who’ve already made the decision to give you a call and see what you have to offer. Here’s your golden opportunity to inform and educate those callers about the full spectrum of products and services you offer. Do you have a new product or service? Use your On Hold Messages to make sure they know about it. Have a product or service that under performs as part of your overall sales plan? Feature it in your On Hold Messages and watch the turnaround. Does everyone know about your unique selling position or the competitive advantage you offer your callers and customers? Hammer it home with your On Hold Messages.

A professionally written and produced On Hold Messages program can help you generate new revenue from the people who already want to do business with you, and the people who are already calling you. We can help you do it, creating a win-win situation for you and your customers.