Hold Messages

Does your company spend thousands, hundreds of thousands,or even millions of dollars on outside marketing and advertising? For many companies who do that, the desired result is usually an incoming phone call from a prospect or current customer. But what happens once that call comes in to your business?

A chain is only as strong as its weakest link. Calls that come in to your business are usually from callers who intend to conduct commerce with you. Calls that are put On Hold in silence without relevant hold messages can wipe out every previous effort you’ve made to get that person to call you in the first place.

When you or your staff presses the Hold button on your telephone, whether or not you have a Hold Message can make the difference between getting a sale or having the caller hang up.

Studies have shown that 60% of business callers who are placed On Hold in silence hang up after 30 seconds, and 30% will either never call back, or they’'ll call one of your competitors. Having calls placed On Hold is inevitable. Every business is trying to do more with less--fewer staff, fewer sales people. But you can avoid the negative results with positive Hold Messages for callers, customers and prospects.

Think about the time and effort that goes into every step of the process right up until that call goes on hold. You’ve carefully researched and crafted your external marketing messages, be they in the form of broadcast, print, direct mail, electronic media or old fashioned cold-calling. You’ve trained your staff to know your products and your customers’ business. You’d never allow a member of your staff to answer the phone and not be able to answer all of your caller’s questions. But that’s what you’re doing with silence On Hold.

When callers placed On Hold hear effective Hold Messages informing and educating them about your products and services, that Hold Message now becomes the strongest link in your marketing chain. All of your efforts to inspire an incoming call are much more likely to pay off if your callers hear information in your Hold message that’s important and useful to them. Whether it’s utility information, such as your hours and location, or the address of your web site, or more specific information about particular products including brand names and model numbers, your callers will stay on the line longer, and will be appreciative of the fact that they didn’t have to wait in silence. And with professionally crafted Hold Messages, your callers will learn about products and/or services that maybe they didn’t know about, or things they might want or need but didn’t know that you offered. Talk about an opportunity for unexpected new sales!
Put the power of your business telephone system to work for your company with professionally produced, customized Hold Messages.