Hold Advertising

The ultimate goal of all advertising is to result in a sale. Some forms of advertising are more effective than others. If you'’re in the business-to-business sales world, mass media such as broadcast or certain kinds of print advertising are simply not cost-effective. What is cost-effective is advertising that’'s focused on the people who are most likely to do business with you. And when it comes to targeting that group of buyers, nothing gives you better focus than Hold Advertising.

It’s pretty simple, really. People who have already dialed your phone number have somehow learned about you, and learned enough about you, and have made a conscious decision to consider commerce with your company. How that call is handled once it gets to your telephone system is entirely in your control.

The beauty of Hold Advertising is that it’'s cost-effective, relatively easy to execute, and is the “closest to the close.” Hold Advertising is the message that can really help convince that “shopper” on the phone to become a “buyer,” and that “buyer” of one particular item to become a “buyer” of multiple items.

Your Hold Advertising can accomplish many things on the path to making the sale: it can entertain your caller, it can inform your caller and it can educate your caller. One very effective Hold Advertising tactic is to educate your callers about the problems and frustration people have buying what you sell (i.e., doing business with your industry) and then the specific, unique things you do in your business to overcome these problems and frustrations. In other words, educate your callers as to how to get the best deal buying what you sell.

Another effective tactic is to share with your callers “inside information” about your industry--information that will make them more informed, and give them a competitive advantage when selling to their customers. Because in the end, your customer wants to make money selling your product to his customer.

And while Hold Advertising seems simple, it'’s just as easy to do it wrong as it is to do it right. That’'s why it'’s important to work with an experienced team of professionals--people who know advertising and marketing as well as the telecommunications industry. They'’ll help you create the most effective Hold Advertising by asking the right questions, crafting the most effective messages and helping to make sure they’re a seamless part of your overall marketing and advertising strategy.