How Our Competitors Drive Customers To Us

August 20, 2010 06:13 by Dan Bryant

Months ago we added a “Live Chat” feature to our web pages to give web site visitors a direct connection to us…and the experience has been surprising. Yes, we get inquiries from people searching for a better On Hold Marketing provider, but I believe we get more live-chat inquires from customers of OTHER On Hold companies that want to complain about the service they’re getting.

We think we know why we receive complaints about other providers.  Customers often think we’re their provider because there are so many on hold companies that have a company name similar to ours…..so, when someone Googles “On Hold Marketing”, they see our listing first (since we have earned the #1 position with the major search engines).

Now don’t get me wrong, I’m not complaining.  When the offended customer realizes that we’re not the company that offended them, they often become customers…and the world becomes a better place.

The question is “Why are our competitors creating so many complaints about lack of service, incomplete productions, not returning phone calls, and productions…and choose to remain invisible and apparently uninterested in customer satisfaction?”  Naturally, we can’t answer this because we’re not them, but we do see it as an increasing trend. 

It’s true, we do make it easy to find us…which has contributed to us hearing complaints about our competitors.   I guess that’s the point.  We do complete productions on time, return phone calls, and work hard to get customers to update their audio On Hold programs…and when you need to find us…we’re easy to find. You’ll find all our contact info on our On Hold player and invoices, or just google “On Hold Marketing”…we’ll be #1.


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