How do I choose the right music for my Message On Hold?

Have you ever called a business and get put on hold only to have your ears nearly explode from the noise you had to experience? Or nearly fall asleep from the “elevator music” typical on many phone systems. Choosing the right On Hold music for your clientele is critical to the image you wish to convey for your business or practice. A bank or financial institution would probably not want their investors listening to heavy metal while waiting for financial advice. On the other hand, a custom motorcycle shop would probably not choose a light and lilting classical piece. We also have to be careful not to select music that features a soaring or dramatic instrumental solo while the voice talent is presenting your message.  This creates conflict to the human ear and brain, and can detract from your image message.

Don’t scare your callers away before you even get a chance to answer their questions. On Hold Marketing is preparing to celebrate its 20th year of choosing the right music for its customers. Our music library has literally thousands of musical choices. Don’t worry! We’re not going to make you listen to thousands of musical selections and then ask you to decide what you want. Our staff includes trained musicians (Berklee College of Music & East Carolina University) and production managers (Clear Channel) to take care of that for you.  If you have a musical preference we can, of course, accommodate your style. We know music and which music best suits your listeners.   

There are several variables to consider that are ‘technical’ in nature.  For example, some newer phone systems support our service in the form of an audio file.  In nearly all cases, this file requires some degree of audio ‘compression’ to make the files smaller for easy transport and loading.  This compression can cause musical instruments such as bells, pianos, flutes and some human voices to sound unnatural or even a bit ‘warbly’.  

Let On Hold Marketing make it easy on you. We’ll make you look like the smart one because your music AND message on hold and will sound great. Customers will comment on your superior marketing strategy in using on hold messaging and music. Listen as questions about your “other services” increase and watch your business continue to grow.