(...or How DO Rock Stars Afford
Those Lavish Cribs?)
If you’ve just decided to
upgrade your callers’ On Hold experience, you may be asking the question
above. It’s a great question and ignoring the answer could put you in
violation of U.S. Copyright law…and cost you a hefty fine.
There are a host of people involved in the creation and production
of songs and music, including composers,
authors and publishers. In
fact, their musical works are protected as “intellectual property” by U.S.
Copyright Law. Here are just two examples of how copyright holders make
their living thru licensing:
Bought a CD? A portion
of purchase price for a music CD goes to the copyright holder. The purchaser of
the CD is granted license for personal listening and for people in the car or
home. (not for re-broadcast at the neighborhood bar-b-que, school pep rally, or
thru a telephone system.
Listen to music on the radio? As you
know, radio stations derive their income from advertising fees or
subscriptions. A portion of the radio station’s income goes to the copyright
holders of the music they broadcast. The listener is granted license for
personal listening and for people in their car or home. (not for re-broadcasting
to groups, pep rallies, or thru an intercom or telephone system.)
Bottom line: Playing
copyrighted music through a business telephone system constitutes a
“re-broadcast” and requires a separate and specific license.
Best Solution: Customized Music and message
productions provided by On Hold
Marketing are properly covered under licenses maintained with multiple