Audio On Hold Marketing

When callers to your business are put on hold, they’re likely to hear one of the following:

Silence
Annoying beep tones
A radio station selected by you or one of your employees
A music CD
A canned or generic “Thank You For Holding” message
OR
An effective, customized On Hold Marketing audio program.

Callers placed On Hold in silence simply have no way of knowing they haven’t actually been hung up on. And even if they haven’t, they just might hang up themselves, and call your competition. Callers who hear those annoying beep tones at least know they’re still on the line…but they sure don’t like that sound in their ear over and over again, especially in a case of a long hold time. One estimate places the value of an average hang-up at $34 in lost new revenue. How many of those calls can your company afford to lose?

Playing a radio station On Hold? You probably didn’t know that that’s illegal. But current copyright laws make it so. Add to the fact that the station chosen might be one that your callers and customers don’t like. It might have talk or DJ chatter that’s not appropriate for your business. And they might even be playing commercials for some of your competitors. And all of this assumes you’re getting good reception on the chosen station…not static or audio that drops in and out.

If you’re playing a CD from your collection On Hold, you’re also in violation of copyright laws. Big deal? Fines for these kinds of violations have been as large as $10,000. How many years of customized audio On Hold Marketing programs could you pay for with $10,000? Maybe even more years than you’ve been in business.

And while a canned or generic “Thank you” program is better than the first four options, chances are you had to pay somebody something for it, and it’s delivering nothing for you in return.

There truly is only one way to realize return on investment from your telephone system and the audio On Hold Marketing circuit that comes with it. And that’s with a customized Audio On Hold Marketing program, professionally written and produced,…totally customized for your business.

Every business is unique, and every business has a unique competitive situation. A customized audio On Hold Marketing program takes into account who you are, what you do, why you do it better, why your callers should care, and most of all, why they should buy from you. A decent On Hold program will reduce hang-ups. A good On Hold program will reduce hang-ups and enhance your professional image. But a customized, professionally crafted On Hold program will reduce hang-ups, enhance your professional image and help you generate new revenue from new customers and from existing customers.